Fashion has always been a reflection of the times, and today's fashion choices are undoubtedly influenced by one of the most pressing global issues – climate change. As temperatures rise and weather patterns become more unpredictable, the fashion industry is undergoing a significant transformation. From sustainable fabrics to innovative designs, let's explore how climate change is shaping our fashion choices worldwide.
The Cotton Conundrum
Cotton, a beloved staple in fashion, is facing challenges due to climate change. Rising temperatures and increased water scarcity in cotton-growing regions have put this crop under stress. As a result, fashion designers and brands are rethinking their fabric choices. Sustainable alternatives like organic cotton, Tencel, and hemp are gaining popularity. These fabrics require less water and fewer pesticides, making them eco-friendly choices that help combat climate change.
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Cooling Couture
Did you know that 2023 is poised to become the hottest year in global history since 1940 thanks to to climate change and the El Nino weather pattern? The Copernicus Climate Change Service reports that the global average temperature for January-September is 0.52°C higher than the 1991-2020 reference period and 1.4°C higher than the pre-industrial period (1850-1900). In response to these sweltering temperatures, fashion start-ups are emerging with innovative designs aimed at keeping you cool. StayQool Suits by Techniche UK are designed to cool the wearer by up to 14 degrees in hot weather when soaked in water for two minutes. They come with adjustable collars and wrist cuffs, made of heat-absorbing mesh with a waterproof layer. Techniche is also working on vests with smart sensors for monitoring vitals and products inspired by NASA's "phase-change materials."
Vintage Revival
Vintage and second-hand fashion are gaining popularity as eco-friendly alternatives. According to ThredUp's 2021 Resale Report, the second-hand fashion market is expected to reach $77 billion by 2025, with a compound annual growth rate of 39 per cent from 2019 to 2025. As per another survey by GlobalData 50 per cent of respondents in the UK and 45 per cent in the US were willing to buy second-hand clothing in 2021. Closer to home, a sustainable tech start-up in the fashion space like Relove has managed to get on board more than 35 homegrown brands to enable their customers to resell their pre-loved clothing through their platform. By extending the lifecycle of clothing, we reduce the demand for new production, which often contributes to carbon emissions. A recent study by Trove and Worldly on fashion sustainability strategies predicts a 15-16 per cent cut in carbon emissions by 2040 through resale, particularly benefiting premium and outdoor brands. These brands could simultaneously achieve annual revenue growth of 23-35 per cent
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Linen Love Affair
Linen, the timeless summer fabric, is experiencing a resurgence. Its natural breathability and moisture-wicking properties make it a top choice for those looking to stay cool in the heat. As summers become hotter and longer, linen's popularity is expected to soar. From linen shirts and dresses to trousers and suits, this eco-friendly fabric is the go-to option for the eco-conscious fashionista.
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Sustainable Saviours
The fashion industry is notorious for its environmental impact, but climate change has accelerated the shift toward sustainability. Brands are adopting circular fashion practices, emphasizing quality over quantity, and promoting responsible consumption. Consumers are becoming more conscious of their choices, opting for timeless pieces that withstand changing trends and seasons.
As we adapt to a changing climate, fashion's response is a testament to the industry's resilience and creativity. By making informed choices, we can look good, feel good, and contribute to a more sustainable and cooler world – both in terms of style and temperature. Climate change may be shaping fashion, but fashion, in turn, has the potential to shape a more sustainable future.