In recent efforts towards eco-conscious business practices, many fashion brands are setting sustainability targets that include the use of better materials as well as environmentally-friendly production practices.
Spanish fashion retailer, Mango, was one of the brands to recently announce sustainability targets for its Committed Collection, the brand’s sustainable line. As a part of its sustainability goals, the company aims at making 100 per cent of its products a part of the Committed Collection by 2022, as opposed to the current 79 per cent. Besides this, the brand also expects at using 100 per cent sustainable cotton and 50 per cent recycled polyester in its collections by 2025. It also aims all of its cellulose fibres like lyocell, viscose and modal to be of traceable origin by 2030.
Earlier this month, H&M also announced its sustainability targets. By 2030, the fast-fashion giant aims to use only 100 per cent recycled or other sustainably-sourced materials. Its targets also include better electricity consumption levels and reduced emissions by 30 per cent. Water consumption and recycled or reusable packaging can also be seen as a part of its 2025 and 2030 goals.
Joining Mango and H&M was sportswear brand Nike, who announced its targets early this month as well. Along with sustainability targets like reduction of greenhouse gas emissions by 70 per cent and multiplying the amount of product waste recycled or donated, the brand also added diversity goals as a part of its targets for 2025. They aim at seeing women in 45 per cent and racial minorities in 35 per cent of leadership roles.
With growing interest towards sustainable and eco-friendly products, these targets fall in line with a more conscious way of business.
Image Source: Instagram/mango, hm.com, nike.com